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admin 0 Comments Industry News Straight Talking Feb 07, 2017
Julie White IACDS column

Firstly, I want to congratulate Concrete Openings on its 100th issue. It looked fabulous and it was a really nice touch to put the first ever edition inside the magazine.

The faces and the names that appeared in that edition were people I recognised from when I was growing up and first getting involved with the industry. It’s always nice to reminisce but I am not one to look back at the ‘good old days’ with rose tinted glasses because I think we have much to be very cheerful about right now.

World of Concrete was a tremendous success, which, on top of more than 50,000 visitors, saw 51 people register for training events and more than 70 young professionals attend the ‘next generation’ networking reception, which bodes well for the future of the industry.

I was really pleased that, as myself and a colleague from the German association walked around the event we got lots of compliments about the way the IACDS is driving forward and many companies and countries wanting to join.

I would also like to congratulate all of those companies who won Concrete Openings Awards and, once again, showed the ingenuity of those working in our sector.

Apart from that, it was quite cold for Las Vegas but that didn’t stop everyone from having a great time and I think I only ended up having about seven hours sleep throughout the whole of the five days!

We have the IACDS convention coming up in May in Vienna – it’s a spectacular city and we have a great line-up so join us there.

Before that, I am looking ahead to the CSDA Convention in Puerto Rico this March where I have been asked to facilitate a panel event around women in the industry.

They said they wanted somebody outspoken, passionate and with strong views to look after the event – I can’t think why they asked me to do it!!

Actually, I’m really looking forward to it. I think everyone who knows me, gets the fact that I am not someone who believes in pushing women into roles within our industry just to tick a box.

It’s great to see so many women on associations around the world and, when I spoke to a colleague within the association he said that he felt that organisations and companies around the world benefitted in terms of results when they have a mix of men and women on the board.

Our drive to bring more people into the industry should continue to look at ways of attracting more women and I think those females who are already working in our specialism show what they can bring to the industry.

There is plenty of research that shows from an early age, girls and boys are already starting to form stereotypes about what they can be and what they can achieve.